PRIVACY POLICY
Last Updated: September【25】 , 2025
1. Introduction
This Privacy Policy ("Policy") explains in detail the information that NoviPlay ("we", "our", or "us") collects from users of the NoviPlay (the "App" or "NoviPlay"). Together with any associated features, functions, content, and services provided through the App, they are collectively referred to as the "NoviPlay Services". This Policy also outlines how we use, store, and protect such information, as well as the rights you hold regarding your personal data.
1.1 Age Restriction for NoviPlay Services
To comply with global data protection laws (e.g., U.S. COPPA, EU GDPR) and protect minor users, NoviPlay prohibits account creation for those under 18 (or the higher "age of majority" per your country/region’s laws). This applies to all NoviPlay Services, including in-app interactions and content creation.
If you are under this age, you may not access or use any NoviPlay Services. We do not intentionally collect, store, or process minors’ personal info; any accidental collection will be promptly deleted per applicable laws.
1.2 Your Agreement to this Privacy Policy
By accessing, browsing, or using any NoviPlay Services (including registering an account, using in-app features, or participating in live streaming), you expressly acknowledge and confirm that:
• You have read this Policy in its entirety;
• You fully understand how we collect, use, store, and process your information, as well as your rights regarding this data;
• You agree to all terms and provisions of this Policy.
If you do not agree with this Privacy Policy in whole or in part, you must immediately cease accessing or using any NoviPlay Services. Please note that your continued use of NoviPlay Services after any updates to this Policy will be deemed your acceptance of the revised terms.
2.How We Collect Your Information
To provide, optimize, and secure NoviPlay Services (App, in-app interactions, personalized features), we collect info about/from you via multiple channels. Below are the categorized collection methods and info types, with clear explanations of what we collect, how, and why (aligned with legal requirements and service functions):
2.1. Information You Voluntarily Provide to Us
This refers to information you actively submit when using NoviPlay Services, which is essential for creating an account, accessing core features, or completing specific interactions. Without this information, we may be unable to provide you with the requested services.
(1) Account Registration and Profile Information
• Basic identification details: Registered mobile number or third-party account information (if applicable, when you log in via linked platforms like social media—we only collect the minimum data required for login verification, such as the third-party account’s unique ID, not your full third-party profile).
• Profile customization data: Avatar, nickname, gender, date of birth, and self-introduction (optional).
You may also choose to provide additional information (e.g., interests, preferred content categories) to enhance personalized recommendations, but this is entirely voluntary.
(2) Information for Service Usage and Interactions
When you use specific NoviPlay Services (e.g.,in-app purchases, content posting), you may need to provide information related to the service scenario, such as:
• User content creation: If you post user-generated content (UGC, e.g., videos, photos, comments), we may collect the uploaded content and its metadata (e.g., upload time, device info used for creation).
• In-app transactions: When buying Paid Services (e.g., virtual assets, subscriptions), you may need to provide payment-related info (e.g., payment method details, billing address)—we do not store full credit card numbers or sensitive payment credentials; these are processed by licensed third-party payment providers.
• Customer support requests: If you contact our customer service (e.g., via in-app chat, email), you may provide info like your account ID, issue description, screenshots, or contact details (for follow-ups).
2.2 Information Automatically Collected When You Use NoviPlay Services
When you access or use NoviPlay Services (even without an account), our servers, apps, and authorized third-party tools may automatically collect your usage behavior and device info. This data helps us keep services stable, optimize user experience, and prevent security risks.
(1) Device and Technical Information
We collect basic device details to ensure compatibility, troubleshoot issues, and detect unauthorized access, including:
• Device identifiers: Unique device ID (e.g., IMEI, Android ID, IDFA), device model, and operating system (OS) version.
• Network information: IP address, network type (e.g., Wi-Fi, 4G/5G), and media access control (MAC) address.
• App usage data: App installation time, update history, language setting, and crash logs.
• Microphone permission: When you enable the microphone permission and use the audio-related functions, we may collect the audio information you record or transmit through the microphone.
(2) Usage Behavior Information
We track your interaction with NoviPlay Services to understand preferences, improve features, and deliver personalized content—e.g.:
• Navigation/interaction logs: Pages visited, time on each feature, actions taken (e.g., sending in-app messages);
• Content consumption data: How often you use specific services (e.g., virtual assets features).
Note: This auto-collected info doesn’t include directly identifiable personal data (e.g., name, phone number) unless you previously provided it (e.g., registered an account) and it’s linked to behavior/device data.
2.3 Information Collected from Third Parties
In limited cases, we may collect information about you from trusted third parties, but only with your explicit consent (where required by law) or as permitted by the third party’s terms of service. Examples include:
• Third-party login providers: If you log in to NoviPlay via social media (e.g., Facebook, Google), we may get basic profile info (e.g., username, avatar) from the third party—only with your permission, and we won’t access extra data without your separate consent.
• Data analytics partners: Authorized tools (e.g., Google Analytics) may share aggregated usage data (e.g., overall user retention, feature usage trends) to help us improve services. This data is usually anonymized and unlinked to individuals.
• Regulatory/security partners: If required by law (e.g., anti-fraud compliance) or for security incident probes (e.g., account theft), we may receive info from law enforcement, anti-fraud platforms, or identity verification services.
2.4 Important Notes on Information Collection
• Minimization principle: We only collect info necessary for providing/improving NoviPlay Services—no irrelevant data or expanded collection without your consent.
• Permission-based collection: For sensitive info (e.g., geolocation, microphone access), we first ask for your explicit permission via the App. You can revoke permissions anytime in device settings (may affect some features).
• Anonymization & aggregation: We may anonymize/aggregate collected info (e.g., turn individual usage data into overall behavior reports). This data no longer identifies you and may be used for service optimization, market research, or sharing with partners.
3.How We Use Your Information
We strictly adhere to the principles of "legitimacy, necessity, and transparency" when using the information we collect. The collected information is only used for purposes directly related to NoviPlay Services, and we will never use it for unstated purposes without your explicit consent. Specific uses are categorized below:
3.1 To Provide and Maintain NoviPlay Services (Core Functional Use)
We use your information first and foremost to let you normally access, use, and experience all core NoviPlay Services—without this, we can’t deliver the basic services you request. Key scenarios:
• Account management: Use your registered mobile number, third-party login ID, or password to verify identity during login, block unauthorized access, and help with password recovery (e.g., sending verification codes to your bound mobile number).
• Service execution: Use your device info (e.g., camera/microphone permissions, network status) to ensure stable use of certain features; use transaction-related info (e.g., payment method, order details) to process in-app purchases (e.g., virtual asset recharges) and send transaction confirmations.
• Technical support: Use your device model, OS version, and crash logs to fix App malfunctions and optimize service compatibility.
3.2 To Optimize User Experience and Personalize Services
We use your information to tailor NoviPlay Services to your preferences, improve service quality, and make your interaction with the platform more efficient and engaging. This includes:
• Personalized recommendations: Analyzing your content consumption behavior and stated interests (if you provided them in your profile) to recommend relevant features, UGC content, or events.
• Experience optimization: Using aggregated usage data to adjust the App’s interface layout and optimize loading speeds.
• Customized settings: Applying your language preferences and regional settings (derived from your IP address, with your consent) to display in-app text, time zones, and regional content.
3.3 To Ensure Platform Security and Prevent Risks
Protecting your account, personal info, and the NoviPlay ecosystem is a top priority. We use your information to identify and reduce risks like fraud, harassment, and platform rule violations:
• Anti-fraud & account security: Monitor login behavior (e.g., IP address, device ID) to spot abnormal access (e.g., foreign login if you usually log in locally) and trigger security checks; use your bound mobile number to notify you of account changes (e.g., password edits).
• Violation prevention: Analyzing your provided content (e.g., comments) and interaction logs (e.g., in-app messages) to identify/remove illegal/non-compliant content (e.g., hate speech, porn) and take action against violating accounts (per NoviPlay’s Terms of Use).
• Legal compliance: Using your information to respond to valid law enforcement requests (e.g., providing account records for fraud probes) or meet data protection law obligations.
3.4 To Communicate with You and Provide Customer Support
We use your contact info and interaction data to update you on services, respond to inquiries, and keep communication smooth:
• Service notifications: Sending important updates (e.g., NoviPlay Terms/Privacy Policy changes) via in-app messages or SMS—these are necessary for service use and can’t be opted out of (unless you cancel your account).
• Customer support: Using your account ID, issue details, and relevant logs (e.g., transaction records for payment complaints) to handle support requests (e.g., fixing missing virtual assets, aiding account recovery) and follow up on progress.
3.5 To Conduct Internal Analysis and Service Improvement (Anonymized/Aggregated Use)
We may anonymize or aggregate your information (i.e., remove identifiers that can link the data to you personally) for internal research, service optimization, or statistical purposes. This type of use does not involve your personal data and will not pose privacy risks.
3.6 Important Notes on Information Use
• No unauthorized use: We never use your info for non-NoviPlay Service purposes (e.g., selling to third-party advertisers) or expand use beyond this Policy without your prior written consent.
• Consent withdrawal: For non-essential uses (e.g., personalized ads if applicable), you can withdraw consent anytime (e.g., via App "Privacy Settings")—but this may affect access to some personalized features.
• Data minimization: We only process the minimum data needed to achieve the stated purpose.
4.How We Share Your Information
We strictly follow the "legitimacy, necessity, minimization" principles when sharing your information—we never sell, rent, or disclose your personal data to third parties for irrelevant commercial purposes. Information is only shared when needed to support NoviPlay Services or meet legal obligations. Below are the specific scenarios, scope, and safeguards for sharing:
4.1 Sharing with Authorized Service Providers (Third-Party Partners for Service Support)
To keep NoviPlay Services running smoothly and optimized, we may share limited info with trusted third-party service providers. These partners are contractually required to only use the shared info for our assigned purposes and apply strict data security measures to prevent unauthorized access or disclosure. Key scenarios:
(1) Technical and Operational Support Partners
• Cloud service providers: We share non-identifiable technical data with them to keep servers stable, store data securely, and boost service speed. They only get your personal ID info if needed for technical troubleshooting.
• Analytics/optimization tools: We share anonymized usage behavior data (e.g., with Google Analytics) to analyze preferences, find service bottlenecks, and improve products. Shared data is aggregated and has no personal identifiers (e.g., no account ID link).
• Customer support platforms: When you contact our support, we share your basic account info (e.g., account ID, bound mobile number) and request details (e.g., issue description, screenshots) with tools like Zendesk to help agents resolve inquiries. These partners can’t use the data for anything beyond supporting our customer service.
(2) Payment and Transaction Processing Partners
For in-app transactions (e.g., buying virtual currencies, subscribing to premium services), we share limited transaction-related info with licensed third-party payment processors to verify payments and process funds securely. Shared info usually includes:
• Your NoviPlay account ID (to link the payment to your account);
• Transaction amount and currency type;
• Billing address (if required for tax compliance).
Critical Note: We never share your full payment credentials (e.g., credit card numbers, bank account details) with these partners—such sensitive data is directly processed by the payment provider’s secure systems, in compliance with global payment security standards.
(3) Content Moderation and Security Partners
To keep the NoviPlay ecosystem safe and compliant (e.g., stopping illegal content, fighting fraud), we may share relevant info with third-party content moderation and security providers:
• Content moderation tools: We share user-generated content (e.g., comments) with AI-based partners to auto-detect and filter non-compliant content (e.g., hate speech, violence, copyright violations). Partners only process the content for moderation and don’t keep it longer than needed.
• Anti-fraud/identity verification services: To prevent account theft, fake registrations, or fraudulent transactions, we may share your device ID, IP address, or bound mobile number with anti-fraud platforms to verify your identity and assess risk. For example, if an unrecognized device tries to log in, the partner may help confirm if the attempt is legitimate.
4.2 Sharing Due to Legal Obligations or Regulatory Requirements
We may disclose your information if required by law, legal proceedings, or regulators—to protect public interests, meet mandatory obligations, or safeguard NoviPlay’s and other users’ legitimate rights. Specific scenarios:
• Responding to valid subpoenas, court orders, or law enforcement requests (e.g., providing account records for fraud/illegal activity probes);
• Complying with data protection laws, tax rules, or industry compliance (e.g., disclosing transaction records to tax authorities);
• Sharing info to protect user/public safety (e.g., giving harassing account details to authorities to prevent harm);
• Disclosing info to enforce NoviPlay’s Terms of Use, Privacy Policy, or platform rules (e.g., providing violation evidence to a third party with a legitimate complaint).
4.3 Sharing in the Event of Mergers, Acquisitions, or Asset Transfers
If NoviPlay undergoes a business reorganization (e.g., merger, acquisition, asset sale, or bankruptcy), your information may be transferred to the successor entity as part of the business assets. In such cases:
• We will notify you of the transfer via prominent channels (e.g., in-app announcements) before the transfer takes effect;
• The successor entity will be required to comply with this Policy and maintain the same level of data security as NoviPlay. If the successor intends to use your information for purposes not stated in this Policy, they will obtain your explicit consent first.
4.4 Sharing with Your Explicit Consent
Beyond the above scenarios, we only share your information with third parties if we first get your clear, voluntary consent. Examples include:
• If you agree to link your NoviPlay account to a third-party app for cross-service features, we may share basic profile info (e.g., nickname, avatar) with that third party;
• If you join a joint promotion/event by NoviPlay and a third-party brand, we may share your contact info with the sponsor for prize delivery—only if you explicitly agree during event registration.
5.Third-Party Applications and Services
NoviPlay Services (app, in-app content) may let you access unaffiliated third-party content/products/services to boost your experience—but this doesn’t mean NoviPlay controls or endorses these third parties. You need to understand NoviPlay’s responsibility limits and your rights when using them.
NoviPlay has no control over third parties’ operations, data practices, or content—even if you access them via NoviPlay.To protect your info, always read and understand a third party’s terms and privacy policy before using their services; don’t use them if you disagreeNever share sensitive info (e.g., bank details, ID, passwords) with a third party unless you’ve confirmed they’re legitimate and secure. For example, a third-party site asking for your NoviPlay password is likely a scam—we’ll never have you share it with third parties.
If you spot suspicious third-party services via NoviPlay (e.g., malicious links, fake NoviPlay affiliates asking for sensitive data), contact our customer support immediately contactus@funeticspte.com . We’ll investigate and act (e.g., remove links, warn users) to protect the community.
6.Your Rights Regarding Personal Information
Under applicable data protection laws (e.g., EU’s GDPR, U.S.’s CCPA, and other regional rules), you— as the owner of your personal info—have specific rights to control how NoviPlay collects, uses, and stores your data. These rights may vary a little by your jurisdiction, but we make it easy for you to exercise them wherever you are. Below are your key rights and how to use them:
6.1 Right to Access Your Personal Information
You have the right to request access to the personal information NoviPlay holds about you, to confirm whether we process your data and understand the details of such processing.
6.2 Right to Correct Inaccurate or Incomplete Information
If you find that the personal information NoviPlay holds about you is inaccurate (e.g., your bound mobile number is outdated) or incomplete, you have the right to request corrections or supplements to ensure your data is accurate and up-to-date.
6.3 Right to Erasure (Right to Be Forgotten)
In certain circumstances, you have the right to request NoviPlay to delete your personal information. This right typically applies if:
• The information is no longer necessary for the purposes for which it was collected (e.g., you canceled your account and we no longer need to store your transaction records);
• You withdraw your consent to data processing (and there is no other legal basis for us to continue processing);
• You object to the processing of your data (and we cannot demonstrate a compelling legitimate interest to continue processing);
• The processing of your information violates applicable laws or regulations.
Important note: We may not be able to fully delete your information if we are required by law to retain it (e.g., transaction records that must be stored for tax compliance purposes) or if deletion would interfere with ongoing legal proceedings (e.g., your data is relevant to a fraud investigation). In such cases, we will inform you of the reason for non-deletion and the applicable retention period.
6.4 Right to Restrict or Object to Data Processing
You have the right to restrict or object to NoviPlay’s processing of your personal information in certain scenarios:
• Restriction of processing: If you dispute the accuracy of your information (while we verify it), or if the processing is unlawful (but you do not want the data deleted), you can request us to temporarily restrict processing.
• Objection to processing: You can object to the processing of your information for "legitimate interest" purposes or for direct marketing.
6.5 Right to Withdraw Consent
For any data processing activity that relies on your explicit consent (e.g., accessing your device’s location for location-based live streaming, sharing your profile with third-party apps), you have the right to withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of processing conducted before the withdrawal.
6.6 Right to Data Portability
In some jurisdictions (e.g., EU/EEA under GDPR), you have the right to request NoviPlay to provide your personal information in a structured, commonly used, and machine-readable format (e.g., CSV file), so you can transfer this data to another service provider.
6.7 Right to Lodge a Complaint
If you believe NoviPlay’s processing of your personal information violates applicable data protection laws, or if we fail to respond to your rights requests in a timely or satisfactory manner, you have the right to lodge a complaint with the relevant data protection authority (DPA) in your jurisdiction.
We encourage you to contact our customer support first to resolve any issues, but you retain the right to escalate to a regulatory authority at any time.
6.8 Important Notes on Exercising Your Rights
(1)To protect your privacy and block unauthorized access, we’ll verify your identity before processing any rights request—ensuring only you or your authorized rep can access, correct, or delete your data.
(2)No fees for reasonable requests: Most requests (e.g., one access request per year) are free. But excessive, repetitive, or unfounded requests (e.g., monthly access requests without reason) may incur a reasonable admin fee or be declined.
(3)Rights aren’t absolute: We may refuse a request if it violates legal obligations (e.g., retaining tax-related data), harms public interests (e.g., data for public safety probes), or risks others’ privacy (e.g., deleting chat history with another user’s info). We’ll explain the refusal in detail.
7.How We Transfer Your Information
We keep servers in Singapore, where your collected information is stored and processed. We comply with applicable data localization rules for data transfers and take proper steps to ensure your information is processed per this Privacy Policy and relevant laws.
In rare cases, we may transfer your information cross-border to respond to valid legal requests from foreign law enforcement/regulators—e.g.:
• If a U.S. court issues a subpoena for your account records (related to cross-border fraud) that complies with frameworks like MLATs, we may transfer data from Singapore to the U.S.;
• If an EU DPA requests details on EU user data processing (for GDPR compliance), we may transfer relevant records from Singapore to the EU.
When providing your information to legal agencies, we take measures to ensure they protect it adequately (per this Policy and laws) and minimize the scope of information transferred.
8.How Long We Keep Your Information
To balance the needs of providing NoviPlay Services, complying with legal obligations, and protecting your privacy, we do not retain your personal information indefinitely. Instead, we determine the minimum necessary retention period based on clear criteria—only keeping your data for as long as required to achieve the purposes for which it was collected, or as mandated by applicable laws. Below are the core criteria we use to set retention periods, along with examples of how these criteria apply to different types of information:
8.1 Retention by "Collection Purpose" (Primary Criterion)
We keep your info only as long as needed for its original purpose (e.g., account use, service delivery). Once the purpose ends (e.g., you stop using the service), we delete or anonymize it (so it can’t identify you).
8.2 Retention by "Legal/Regulatory Requirements"
If laws/regulations mandate it (e.g., tax, dispute resolution), we retain your info for the required period—even if the original service purpose is done.
8.3 Retention by "Legitimate Business Needs" (Limited Exceptions)
Rarely, we keep your info a short time longer for business needs (e.g., fraud prevention, protecting legal rights). Retention periods here are minimal and transparent.
8.4 Post-Retention Handling of Your Information
After the retention period ends, we act based on data type:
• Permanent deletion: Most personal info (e.g., profile data, UGC, usage logs) is securely deleted (e.g., server data overwriting) to prevent recovery.
• Anonymization: Data for service optimization (e.g., usage trends) has personal identifiers (e.g., account IDs) removed; anonymized datasets are kept indefinitely (no longer personal info).
8.5 Your Right to Know Retention Periods
You can request the specific retention period for your personal data (e.g., "How long is my login history kept?"). If you think we’re keeping your info too long, submit a deletion request (per the "Your Rights" section)—we’ll review and delete if it no longer meets retention criteria.
9.Security of Your Information
Protecting the confidentiality, integrity, and availability of your personal information is a core responsibility of NoviPlay. We implement a multi-layered security framework—combining administrative, technical, and physical safeguards—to minimize risks of unauthorized access, disclosure, alteration, or destruction of your data. While no security system is entirely impenetrable, we continuously update our measures to keep pace with global security standards and emerging threats.
Though we use comprehensive measures to protect your info, no security is 100% foolproof. Risks may come from factors we can’t control—like unauthorized NoviPlay account access due to weak passwords, shared credentials, or compromised devices (e.g., lost phone, malware infection).To protect your account, we strongly recommend:
• Using a unique, complex NoviPlay password (mix of letters, numbers, symbols) and not reusing it on other platforms;
• Being cautious of unsolicited messages claiming to be NoviPlay—we’ll never ask for your password, bank details, or full ID via email/SMS.
10.Children Protection
Protecting the privacy and safety of children is a top priority for NoviPlay. In line with global child protection laws (e.g., the U.S. Children’s Online Privacy Protection Act (COPPA), the EU’s General Data Protection Regulation (GDPR) Article 8), NoviPlay Services are not designed or directed at individuals under the age of 18 (or the "age of majority" specified by the laws of your country/region of domicile—whichever is higher, e.g., 21 in some jurisdictions). We strictly prohibit minors from creating NoviPlay accounts or accessing/using any NoviPlay Services, particularly age-sensitive features like in-app transactions, or content creation.
In rare cases (e.g., a minor falsely declares their age during registration and bypasses initial checks), we may inadvertently collect limited information (e.g., a mobile number used for verification). If we discover that we have collected personal information from a minor, we strictly comply with global child protection laws and take the following steps:
Immediate Data Deletion: Once confirming the user is a minor, we permanently delete all personal information associated with the account (e.g., mobile number, profile data, usage logs) from our servers and backup systems. No copies of the data are retained, except as required by law (e.g., for investigating fraud related to false age declaration).
Account Termination: The minor’s account is immediately terminated, and the bound mobile number is blacklisted from future registration attempts (to prevent repeat violations).
Notification to Parents/Guardians (If Applicable): If we have a valid way to contact a parent or guardian, we send a written notification (via SMS or email) explaining the situation, confirming that the minor’s data has been deleted, and reminding them of the age restriction for NoviPlay Services. We do not share any of the minor’s data with the parent/guardian unless required by law, to avoid further privacy risks.
We believe these strict measures are essential to fulfilling our responsibility to protect children online. If you have any questions or concerns about our children protection practices, please contact our privacy team at contactus@funeticspte.com .
11.Modifications to This Policy
To adapt to changes in global data protection laws, evolving NoviPlay Services, or emerging privacy risks, we may occasionally revise this Privacy Policy. We are committed to keeping you informed of any changes and ensuring you have the opportunity to review and understand the updated terms before continuing to use our services. For Example:
We will prominently display the "Last Updated" date at the top of the Privacy Policy page (both in the App and on NoviPlay’s official website). This date reflects the effective date of the updated Policy—you can check this date at any time to confirm whether the Policy has been revised since you last reviewed it.
Your continued use of NoviPlay Services after the effective date of the updated Privacy Policy constitutes your explicit acceptance of the new terms. If you do not agree with the updated Policy (in whole or in part), you have the right to cease accessing or using any NoviPlay Services (including logging in to your account, or interacting with in-app features)or request account cancellation.
12.Contact Information
If you have questions, concerns, or requests related to this Privacy Policy (e.g., inquiring about your personal data, submitting a rights request, reporting a privacy issue) or NoviPlay’s information-handling practices,please contact us at contactus@funeticspte.com .
13.Cookies and Similar Technologies
Cookies are text files on your computer that collect internet log and visitor behavior info. When you use NoviPlay Services, NoviPlay may auto-collect your info via cookies or similar tech.
NoviPlay uses these tools to improve your experience, like:
● Keeping you signed in
● Understanding how you use its Services
● Doing relevant data stats
Note: Cookie-based opt-outs don’t work on mobile apps. But you can turn off personalized ads on some mobile apps by following Android, iOS, or other OS instructions. Also, you need to opt out separately on each browser and device—this might break some NoviPlay features.
13.1 Third-Party SDK List
NoviPlay uses the following SDKs to provide services. Third parties (who make web pages or apps you use) may place their own cookies or use other tech—we don’t control this, and it’s not covered by our policy. To keep your info safe, check third-party SDKs’ privacy terms before use. If you find risks with these SDKs, stop using them and contact us right away.
We may adjust the third-party SDKs we use and update the SDK list to offer more services, improve service stability/quality, or upgrade functions. We’ll follow laws, check if SDKs’ personal info collection is legal/necessary, and protect your info. You can view third parties’ data rules via links. Note: Third-party SDKs may change how they process personal info (due to version updates, policy changes, etc.). Check Android and iOS SDK details in the